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            "text": "Table O – Secondary Service Area Tapestry Segment Comparison (ESRI estimates)",
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                            "text": "Cumulative Percent"
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                    "text": "Median HH Income",
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                    "text": "Comfortable Empty Nesters (5A)",
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                    "text": "12.9%",
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                    "text": "$75,000",
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                    "text": "Salt of the Earth (6B)\nRustbelt Traditions (5D)\nMidlife Constants (5E)\nGreen Acres (6A)",
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                    "text": "10.1%\n9.8%\n9.7%\n7.0%",
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                    "text": "23.0%\n32.8%\n42.5%\n49.5%",
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                    "text": "$56,300\n$51,800\n$53,200\n$76,800",
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            "text": "Chart O – Secondary Service Area Tapestry Segment Entertainment Spending:",
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                "embedded_text": "140\n113 116\n120 100 100 100 100 100\n90\n100 87\n78\n80\n60\n40\n20\n0\nComfortable Salt of the Earth Rustbelt Midlife Constants Green Acres (6A)\nEmpty Nesters (6B) Traditions (5D) (5E)\n(5A)\nTapestry National"
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            "text": "Comfortable Empty Nesters (5A) – Residents in this large, growing segment are older, with more than half of all households aged 55 or older; many still live in the suburbs where they grew up. Most are professionals working in government, health care, or manufacturing. Many are enjoying the transition from child rearing to retirement. Physically active, they play golf, ski, ride bicycles, and work out regularly."
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            "text": "Salt of the Earth (6B) – Residents are older and mostly without children. They are settled, and entrenched in traditional, rural lifestyles. They cherish family time, embrace the outdoors and last to accept technology. Cost-conscious and eat healthy. This demographic enjoys the outdoors but also works out indoors using stationary bikes and treadmills."
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