{ "document_id": 16305, "page": 12, "width_pt": 612, "height_pt": 792, "rotation": 0, "pipeline_version": "paddleocr-vl-1.6+paul-48", "engine": "paddleocr_vl", "source_run_id": 16417, "item_count": 24, "counts_by_type": { "footer": 1, "heading": 4, "list": 2, "list_item": 13, "text": 4 }, "build_ms": 2, "items": [ { "id": "p12.1", "order": 1, "type": "text", "bbox": { "l": 77.28, "t": 728.88, "r": 539.52, "b": 698.64 }, "text": "The University's overall enrollment goal is 3,000 students for the 2024-2025 academic year." }, { "id": "p12.2", "order": 2, "type": "heading", "bbox": { "l": 73.44, "t": 690.48, "r": 219.12, "b": 675.84 }, "text": "A. Campaign Parameters", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p12.3", "order": 3, "type": "text", "bbox": { "l": 78, "t": 667.68, "r": 536.88, "b": 607.68 }, "text": "Overview and Work Product: The experienced firm will deliver a Digital Marketing and Advertising Strategy and Campaign targeting a diverse population of individuals interested in pursuing additional education specifically in Nursing, Business (MBA), Engineering, Social Work, and/or other Schools at KSU." }, { "id": "p12.4", "order": 4, "type": "heading", "bbox": { "l": 79.2, "t": 599.76, "r": 157.44, "b": 585.6 }, "text": "Steps include:", "level": 3 }, { "id": "p12.5", "order": 5, "type": "list", "bbox": { "l": 114.48, "t": 577.44, "r": 389.28, "b": 503.04 }, "text": "", "attrs": { "item_count": 5 }, "children": [ { "id": "p12.5.1", "order": 6, "type": "list_item", "bbox": { "l": 114.48, "t": 577.44, "r": 389.28, "b": 562.56 }, "text": "Review of advertising strategy and planning.", "marker": "1.", "attrs": { "bbox_estimated": true } }, { "id": "p12.5.2", "order": 7, "type": "list_item", "bbox": { "l": 114.48, "t": 562.08, "r": 337.44, "b": 548.16 }, "text": "Content creation, review, approval", "marker": "2.", "attrs": { "bbox_estimated": true } }, { "id": "p12.5.3", "order": 8, "type": "list_item", "bbox": { "l": 114.48, "t": 547.44, "r": 303.36, "b": 533.28 }, "text": "Search Engine Optimization", "marker": "3.", "attrs": { "bbox_estimated": true } }, { "id": "p12.5.4", "order": 9, "type": "list_item", "bbox": { "l": 114.48, "t": 532.32, "r": 303.12, "b": 518.64 }, "text": "Implementation and traction", "marker": "4.", "attrs": { "bbox_estimated": true } }, { "id": "p12.5.5", "order": 10, "type": "list_item", "bbox": { "l": 114.72, "t": 517.2, "r": 276.96, "b": 503.04 }, "text": "Analytics and reporting", "marker": "5.", "attrs": { "bbox_estimated": true } } ] }, { "id": "p12.6", "order": 11, "type": "heading", "bbox": { "l": 79.2, "t": 480, "r": 145.92, "b": 464.88 }, "text": "B. Strategy", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p12.7", "order": 12, "type": "text", "bbox": { "l": 77.76, "t": 457.44, "r": 540.96, "b": 412.8 }, "text": "Overview and Work Product: The firm will deliver a Marketing and Advertising Strategy that provides KSU with specific recommendations and marketing services for growing enrollments in identified programs. Steps include:" }, { "id": "p12.8", "order": 13, "type": "list", "bbox": { "l": 113.52, "t": 411.6, "r": 553.68, "b": 171.12 }, "text": "", "attrs": { "item_count": 8 }, "children": [ { "id": "p12.8.1", "order": 14, "type": "list_item", "bbox": { "l": 114.24, "t": 411.6, "r": 532.56, "b": 368.4 }, "text": "Target individuals with: an associate's or bachelor's degree, working professionals searching for jobs and higher education opportunities or first-time students interested in higher education opportunities:", "marker": "1." }, { "id": "p12.8.2", "order": 15, "type": "list_item", "bbox": { "l": 150.24, "t": 367.2, "r": 517.92, "b": 353.76 }, "text": "For the School of Nursing: CNAs, RNs, BSNs, Home Health Aids", "marker": "a." }, { "id": "p12.8.3", "order": 16, "type": "list_item", "bbox": { "l": 149.76, "t": 352.08, "r": 497.28, "b": 324 }, "text": "For the MBA program: Administrative, Business and Finance, Government Employees, Sales, and Law", "marker": "b." }, { "id": "p12.8.4", "order": 17, "type": "list_item", "bbox": { "l": 149.76, "t": 321.84, "r": 527.28, "b": 292.56 }, "text": "For the School of Engineering: Manufacturing Engineering Technology, Biological and Agricultural Engineering, Cybersecurity", "marker": "C." }, { "id": "p12.8.5", "order": 18, "type": "list_item", "bbox": { "l": 149.52, "t": 290.4, "r": 553.68, "b": 261.12 }, "text": "For the School of Social Work: BSW, Human Services, Case Workers, Probation Officers, Behavioral Health, Substance Abuse Counselors", "marker": "d." }, { "id": "p12.8.6", "order": 19, "type": "list_item", "bbox": { "l": 113.52, "t": 258.96, "r": 547.2, "b": 216.24 }, "text": "Recommend and have the ability to provide a set of proven and cost-effective marketing strategies across multiple channels (social media, paid search, media partners, etc.).", "marker": "2." }, { "id": "p12.8.7", "order": 20, "type": "list_item", "bbox": { "l": 113.76, "t": 214.8, "r": 542.64, "b": 186 }, "text": "Suggest optimal audience segmentation, aligned with institutional needs and priorities, including goals, budget, and demographics.", "marker": "3." }, { "id": "p12.8.8", "order": 21, "type": "list_item", "bbox": { "l": 114, "t": 184.56, "r": 420.96, "b": 171.12 }, "text": "Provide a proforma detailing costs and expected ROI.", "marker": "4." } ] }, { "id": "p12.9", "order": 22, "type": "heading", "bbox": { "l": 78.72, "t": 147.6, "r": 176.88, "b": 133.44 }, "text": "C. Media Tactics", "attrs": { "block_label": "paragraph_title" }, "level": 3 }, { "id": "p12.10", "order": 23, "type": "text", "bbox": { "l": 77.76, "t": 124.8, "r": 532.56, "b": 94.8 }, "text": "Overview and Work Product: Vendor will provide , content strategy and engagement tactics to identify opportunities for increasing awareness. This should culminate in a" }, { "id": "p12.11", "order": 24, "type": "footer", "bbox": { "l": 492, "t": 30, "r": 555.12, "b": 17.76 }, "text": "Page 12 of 18", "attrs": { "block_label": "number" } } ], "excluded_furniture": { "first": [], "last": [] } }