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            "text": "Steps include:",
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                    "text": "Define enrollment goals and audience segmentation.",
                    "marker": "1."
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                    "text": "Develop persona-based content strategy based on goals.",
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                    "text": "Create a drip campaign with automated emails for the full funnel.",
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                    "text": "Develop mid/post-paid campaign reports including targeting/retargeting, conversions, bounce rate, etc.",
                    "marker": "4."
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            "text": "Evaluation Criteria – 100 points possible",
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            "text": "Company Profile – 10 points",
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            "text": "Describe the offeror including, size, areas of specialization expertise, client base and any other pertinent information in a manner where the evaluation committee may reasonably formulate a determination about the stability and strengths of the offeror."
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            "text": "Company Personnel – 10 points",
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            "text": "State the name, the title or position, and telephone number of the individuals who would have primary responsibility for the project resulting from this RFP. Disclose who within the firm will have prime responsibility and final authority for the work under this contract. Attach a current resume for each individual. Describe the proposed process for personnel changes during the term of the agreement."
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            "type": "heading",
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            "text": "Experience – 10 points",
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            "level": 3
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            "text": "Indicate the experience the offeror has in consulting as described in the Scope of Work. Describe any additional experience that would substantiate and enhance the qualifications of the offeror in regard to the performance of a contract resulting from this solicitation."
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            "text": "Proposed Plan of Work – 35 points",
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            "order": 15,
            "type": "heading",
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            },
            "text": "• Enrollment Audit",
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            "level": 3
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            "order": 16,
            "type": "text",
            "bbox": {
                "l": 96,
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            "text": "o Describe how your company will approach the enrollment audit outlined in the scope of work."
        },
        {
            "id": "p14.13",
            "order": 17,
            "type": "text",
            "bbox": {
                "l": 96,
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            "text": "o Describe your approach to each step outlined in the scope of work for the enrollment audit."
        },
        {
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            "order": 18,
            "type": "text",
            "bbox": {
                "l": 96,
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            "text": "o Identity any additional steps or approaches your company would recommend and why."
        },
        {
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            "order": 19,
            "type": "text",
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            "text": "○ Identify any steps or tasks your company would propose altering or eliminating.",
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            "text": "Market Strategy",
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            "order": 22,
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            "text": "o Describe how your company will approach the market strategy outlined in the scope of work."
        },
        {
            "id": "p14.18",
            "order": 23,
            "type": "text",
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            "text": "How does your company create messaging and branding aligned with the strategic marketing plan of the University and program-specific attributes?"
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            "text": "Page 14 of 19",
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