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            "text": "The facts behind the fiction.",
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            "text": "1 in 4 1 in 6"
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            "text": "69%"
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            "text": "£17.1bn"
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            "text": "people in the UK are disabled (16.7 million)"
        },
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            "type": "text",
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            "text": "people worldwide have a significant disability (1.3 billion)\nof disabled shoppers click away from hard-to-use sites. Only 8% tell in online sales UK retailers could be missing each year"
        },
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            "text": "of disabled shoppers\nclick away from hard-to-\nuse sites. Only 8% tell\nthe site owner."
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            "text": "DWP Family Resources Survey 2024-25 · WHO, 2023 · Click-Away Pound Survey 2019 of disabled shoppers click away from hard-to-use sites. Only 8% tell the site owner. £17.1bn"
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            "text": "THE WEB TODAY: MANY FAILURES START BEFORE CODE",
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            "level": 3
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        {
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            "text": "95.9% 56.1"
        },
        {
            "id": "p2.19",
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            "text": "of the top 1 million home pages fail WCAG checks detected errors per home page, on average"
        },
        {
            "id": "p2.20",
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            "type": "text",
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            "text": "83.9% 53.1%"
        },
        {
            "id": "p2.21",
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            "text": "have low-contrast text: a design decision are missing image alt text: a content task"
        },
        {
            "id": "p2.22",
            "order": 22,
            "type": "text",
            "bbox": {
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            "text": "WebAIM Million, 2026. Six error types make up 96% of all errors found."
        },
        {
            "id": "p2.23",
            "order": 23,
            "type": "heading",
            "bbox": {
                "l": 64.0686,
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                "b": 539.692
            },
            "text": "One heading, three jobs — how the W3C splits a single feature",
            "attrs": {
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            },
            "level": 3
        },
        {
            "id": "p2.24",
            "order": 24,
            "type": "heading",
            "bbox": {
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            },
            "text": "Writers",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p2.25",
            "order": 25,
            "type": "text",
            "bbox": {
                "l": 64.3085,
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            "text": "Write the heading text and communicate the heading level"
        },
        {
            "id": "p2.26",
            "order": 26,
            "type": "heading",
            "bbox": {
                "l": 304.9857,
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            "text": "Designers",
            "attrs": {
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            },
            "level": 3
        },
        {
            "id": "p2.27",
            "order": 27,
            "type": "text",
            "bbox": {
                "l": 304.7457,
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            "text": "Define how the headings look"
        },
        {
            "id": "p2.28",
            "order": 28,
            "type": "heading",
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            "text": "Developers",
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            "level": 3
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        {
            "id": "p2.29",
            "order": 29,
            "type": "text",
            "bbox": {
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            "text": "Code or mark up the headings so\nassistive tech can use them"
        },
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            "bbox": {
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            "text": "Fix it early, pay less",
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            "level": 3
        },
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            "id": "p2.31",
            "order": 31,
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            "attrs": {
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            "children": [
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                    "id": "p2.31.1",
                    "order": 32,
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                    "text": "Development: ≈$350 cheaper per defect than in QA"
                },
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                    "id": "p2.31.2",
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                    "text": "QA: ≈$450 cheaper per defect than in production"
                },
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                    "text": "Production: $800+ per defect"
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            "text": "Deque estimates: early work can cut accessibility spend from ~15% to 5% or less of a budget."
        },
        {
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            "type": "heading",
            "bbox": {
                "l": 311.9444,
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            "text": "The law looks at the organisation",
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            "level": 3
        },
        {
            "id": "p2.34",
            "order": 37,
            "type": "text",
            "bbox": {
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            "text": "UK: Equality Act 2010 and the Public Sector Bodies Accessibility Regulations 2018, including a published accessibility statement"
        },
        {
            "id": "p2.35",
            "order": 38,
            "type": "text",
            "bbox": {
                "l": 311.9444,
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                "b": 255.5678
            },
            "text": "EU: the European Accessibility Act has applied to many products and services since 28 June 2025"
        },
        {
            "id": "p2.36",
            "order": 39,
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            "text": "“",
            "attrs": {
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            "level": 3
        },
        {
            "id": "p2.37",
            "order": 40,
            "type": "text",
            "bbox": {
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            "text": "When accessibility is left until late in a project, the responsibility often falls on developers."
        },
        {
            "id": "p2.38",
            "order": 41,
            "type": "text",
            "bbox": {
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            },
            "text": "W3C WAI, Accessibility Roles and Responsibilities Mapping"
        },
        {
            "id": "p2.39",
            "order": 42,
            "type": "figure",
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        },
        {
            "id": "p2.40",
            "order": 43,
            "type": "figure",
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                "l": 708.1139,
                "t": 219.3324,
                "r": 789.6994,
                "b": 125.5042
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            "text": "",
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        },
        {
            "id": "p2.41",
            "order": 44,
            "type": "text",
            "bbox": {
                "l": 45.5919,
                "t": 94.7881,
                "r": 530.5455,
                "b": 73.6707
            },
            "text": "DON'T PASS THE BUCK. BREAK THE BARRIERS.\nAccessibility for all"
        },
        {
            "id": "p2.42",
            "order": 45,
            "type": "text",
            "bbox": {
                "l": 674.7598,
                "t": 91.6684,
                "r": 781.5408,
                "b": 76.3104
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            "text": "Accessibility for all"
        },
        {
            "id": "p2.43",
            "order": 46,
            "type": "text",
            "bbox": {
                "l": 44.1521,
                "t": 62.8721,
                "r": 792.3389,
                "b": 22.0772
            },
            "text": "Sources: WebAIM, The WebAIM Million (2026) · W3C WAI, Accessibility Roles and Responsibilities Mapping (draft) · Deque, “Doing the numbers: Digital accessibility and shifting left” (2024) · DWP, Family Resources Survey 2024 to 2025 · WHO, Disability fact sheet (2023) · Click-Away Pound Survey 2019, via AbilityNet · GOV.UK, Understanding accessibility requirements for public sector bodies · Directive (EU) 2019/882, European Accessibility Act."
        }
    ],
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        "first": [],
        "last": []
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