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            "text": "STC 2c: Town Centre East policy areas",
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                    "text": "In Town Centre East, new development must support and strengthen the distinctive role of the following Town Centre Policy Areas, raising their overall quality, offer and accessibility.",
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                    "text": "Town Centre Retail and Leisure Area – The principal area for retail and other main town centre uses with repurposed and modernised units, an enhanced leisure and entertainment focus, public service core with library and welcome hub. Land to the east of the River Mersey will have a high-density residential focus and an upgrade to the streetscene in this gateway location. New and enhanced public realm, pocket parks and direct walking and cycling routes with active frontages will ensure ease of access to other areas of the town centre for all including families and older people.",
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                    "text": "Great Portwood – This commercial area includes a popular retail park at the Peel Centre and predominantly offers large format non-food and food retail uses with additional supporting uses such as restaurants. If viable, there is long-term potential for higher density residential development including taller buildings during the life of the plan, subject to enhanced public transport provision and opportunities for active travel, alongside new and enhanced green infrastructure and public access to the riverside adjacent the River Goyt.",
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                    "text": "St. Petersgate – Located between the rail station, the retail core and historic heart, this area will fulfil its potential as a key intersection between west and east and as a place to gather, with pedestrian and cycle-friendly spaces, enhanced public realm and new green infrastructure and play opportunities. Residential uses will activate these spaces and make efficient use of underused land, with potential for taller buildings to the south, with development scale respecting the setting of and views towards listed and non-designated heritage assets.",
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                    "text": "Historic Heart – The Market Place and Underbanks will continue to be strengthened as an independent shopping and evening economy destination for the borough, serving an alternative role to the wider town centre and aiding in increasing footfall and enhancing the quality and choice of facilities. It will continue to be the principal focal point for creative and cultural uses, small-scale offices, outdoor dining and markets; allowing temporary uses to thrive, supplemented with repurposed shop units that add to the mixed-use offer whilst a focus on retaining and reusing buildings will help to protect, enhance and respond sensitively to the area’s unique heritage value. A balanced mix of uses, including residential, will be important in maintaining vitality and viability.",
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