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            "text": "Yang and Woods",
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            "text": "Journal of Food Distribution Research",
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            "text": "Empirical Regression Results",
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            "text": "The estimated parameters from the logit and probit models are presented in Table 2. Table 3 reports the estimated marginal effects for the likelihood to sample pawpaw and sorghum syrup products. The estimated parameters are compared between the logit and probit models for paw-paw and sorghum in Tables 2 and 3."
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            "text": "Table 2. Results of Logit and Probit Models for the Likelihood to Sample for the Products",
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                    "text": "Dependent Variable",
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                    "text": "Estimator\nFemale\nAge\nAge*Female\nWhite\nHave kids\nEducation",
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            "text": "Many estimated coefficients of the demographic characteristic variables are significant for both products. Race (white), gender (male), education, and residence (rural – for sorghum) have positive effects, while age has a negative effect."
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            "text": "The results showed stronger state-by-state differences for sorghum products than for pawpaw products with particularly higher likelihood to sample products in the deep southern states. Consumers in Kentucky were 7% more likely to have higher sampling interest compared to those in Ohio for pawpaw products; other state effects were not significant. Consumers in other states were more likely to have higher sampling interest than Ohio for sorghum products, including Kentucky (16%), Tennessee (13%), West Virginia (11%), and Missouri (8%). No differences were observed for consumers in Virginia, Illinois, or Indiana."
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