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            "text": "During the third quarter, KSU had a total of 37 stories covered by television news, 1,257,384 Nielsen viewers and a run time of one hour, 22 minutes and 31 seconds. The total calculated ad equivalency was $41,514. Of the 37 stories, 92 percent were positive and 8 percent were neutral."
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                    "text": "$19,181",
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            "text": "KSU was covered in 331 newspaper articles during the third quarter. Of those articles, 88 percent were positive, 11 percent were neutral and 1 percent was positive. The total ad equivalency was $649,774.80."
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