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            "text": "MARKETING AND PUBLICATIONS\nSTRATEGIC / MARKET IMPACT\n2012 - 2013",
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                    "text": "Advertising / Marketing Mode",
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                    "text": "MARKET",
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                    "text": "TIME PERIOD",
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                    "text": "Billboards (4)",
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                    "text": "Frankfort – various locations in city",
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                    "text": "12,834,332 Impressions",
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                    "text": "I-64 near Frankfort Exit 58",
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                    "text": "12,096,000 Impressions",
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                    "text": "TV Commercials",
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                {
                    "id": "p18.2.14",
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                    "text": "Frankfort",
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                    "text": "6 Months",
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                    "text": "94 percent reach *",
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                    "text": "Airport Displays",
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                },
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                    "id": "p18.2.18",
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                    "text": "Louisville International Airport",
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                    "text": "3.4 million Passengers",
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                    "text": "Blue Grass Airport (Lexington)",
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                    "id": "p18.2.24",
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                    "text": "414,721 Passengers",
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            "text": "PUBLICATIONS",
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            "text": "(Artwork and printed materials)"
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            "bbox": {
                "l": 116.16,
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            "text": "Development/Alumni Printed Materials – Materials produced for 27 campaigns / events"
        },
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            "id": "p18.7",
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            "bbox": {
                "l": 116.16,
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            "text": "- Printed materials produced for university events – 100"
        },
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                "l": 116.64,
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            "text": "Communication pieces – 36"
        },
        {
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            "type": "list",
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                "l": 150.96,
                "t": 336.24,
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                    "bbox": {
                        "l": 150.96,
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                    "text": "President's Report to the Board – 4",
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                            "type": "form_field",
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                        "t": 322.56,
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                    "text": "Good News Newsletter for CPE – 5",
                    "marker": "○",
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                        {
                            "id": "p18.9.2.1",
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                            "type": "form_field",
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                    "id": "p18.9.3",
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                    "bbox": {
                        "l": 152.16,
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                        "r": 243.36,
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                    "text": "o Hoofbeats - 4"
                },
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                    "type": "list_item",
                    "bbox": {
                        "l": 151.68,
                        "t": 296.4,
                        "r": 283.44,
                        "b": 283.92
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                    "text": "Onward & Upward - 1",
                    "marker": "○",
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                        {
                            "id": "p18.9.4.1",
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                                "l": 151.68,
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                                "r": 163.68,
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                    "id": "p18.9.5",
                    "order": 41,
                    "type": "list_item",
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                        "l": 151.68,
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                    "text": "o From The President - 5"
                },
                {
                    "id": "p18.9.6",
                    "order": 42,
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                    "bbox": {
                        "l": 151.2,
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                        "r": 444.24,
                        "b": 256.56
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                    "text": "Program/Departmental Newsletters & Brochures – 17"
                }
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        },
        {
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            "order": 43,
            "type": "list",
            "bbox": {
                "l": 115.92,
                "t": 256.56,
                "r": 399.84,
                "b": 216.96
            },
            "text": "",
            "attrs": {
                "item_count": 3
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                    "id": "p18.10.1",
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                    "text": "Marketing and advertisement pieces produced – 61",
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                    "id": "p18.10.2",
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                    "bbox": {
                        "l": 115.92,
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                    "text": "Designs for general university operations – 31",
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                },
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                    "text": "Business cards produced – 82",
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        },
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            "bbox": {
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            "text": "ELECTRONIC COMMUNICATIONS",
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            "level": 3
        },
        {
            "id": "p18.12",
            "order": 48,
            "type": "text",
            "bbox": {
                "l": 98.88,
                "t": 190.32,
                "r": 515.28,
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            },
            "text": "Electronic message board postings – 162 messages: 126 KSU messages / 36 community messages"
        },
        {
            "id": "p18.13",
            "order": 49,
            "type": "text",
            "bbox": {
                "l": 99.6,
                "t": 164.16,
                "r": 214.08,
                "b": 150.96
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            "text": "Press Releases – 66"
        },
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            "id": "p18.14",
            "order": 50,
            "type": "text",
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                "l": 295.68,
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            "type": "footnote",
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                "l": 101.04,
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            },
            "text": "[p18.16.1]Reach means the percentage of population who saw the commercial.",
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            "children": [
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                    "id": "p18.15.1",
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            "order": 53,
            "type": "footer",
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            "text": "18",
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    ],
    "excluded_furniture": {
        "first": [],
        "last": []
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