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            "text": "SOCIAL MEDIA",
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            "text": "Facebook",
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            "text": "Over the last three months, we have seen a steady rise in the number of “likes” for the University’s FB Page. The quarter saw a total of 659 additional “likes” as shown in the chart below. This is significant in that we know these numbers are not just from new freshmen who have begun matriculating into the University. This number indicates a larger audience engagement."
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            "text": "Likes by Month",
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                "embedded_text": "Likes by Month\n400\n311\n300\n239 Jul\n200 Aug\n109\nSep\n100\n0"
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            "text": "Reach by Month",
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            "text": "Impressions by Month",
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                "embedded_text": "Engagement by Post Type\nLink\n9%\nPhoto\nLink\n17%\nPhoto\nStatus\n1% Status\nVideo\nVideo\n73%"
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