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            "text": "Goal 4 Enhance the Impact of External Relations and Development.",
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            "text": "4.a Develop a plan to continue to increase brand awareness and the image of the KSU brand."
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            "text": "4.b Assess internal and external communication processes and develop a plan that will result in improved communications."
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            "text": "4.c Develop and launch a plan to foster pride in KSU by developing a distinctive University experience for all students, faculty, staff, and visitors."
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            "text": "4.d Develop and launch a plan to bolster the engagement of alumni, include Alumni in recruiting, mentoring, and supporting students through formal programs and informal processes."
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            "text": "4.e Invest in processes that result in KSU's ability to better tracking alumni."
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            "text": "4.f Launch processes to solicit feedback from alumni on degree program satisfaction, employment, KSU loyalty and opportunities for engagement."
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            "text": "4.g Using the strategic plan, identify and develop case statements that can be utilized to solicit giving. Develop a plan that supports various types of giving from a variety or potential donors with a goal of 2.9 million by Fall 2018."
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            "text": "4.h Develop and deploy a plan to enhance relationships between the University and the local community."
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