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    "item_count": 16,
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        "list_item": 5,
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            "order": 1,
            "type": "heading",
            "bbox": {
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            "text": "Other University Social Media Accounts",
            "attrs": {
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            "id": "p167.2",
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            "text": "Several departments outside the Division of External Relations and Development have created social media accounts for niche audiences. Before creating social media accounts (Facebook, Twitter etc.) for new projects or departments, individuals should contact the Office of Communications. It is often best to utilize the social media accounts in place instead of creating a new account."
        },
        {
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            "text": "Analytics",
            "attrs": {
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        },
        {
            "id": "p167.4",
            "order": 4,
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            "bbox": {
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            "text": "The Office of Communications monitors engagement on social media and reviews analytics regarding the reach and effectiveness of posts when possible. As a result, we know from Facebook Analytics that the most popular posts on that site are visual and often include short video clips."
        },
        {
            "id": "p167.5",
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            "text": "From January through March, three of the top five posts were short videos. According to Facebook, Post Reach is “the number of people your post was served to.” Following are the top-five posts that reached the most people on Facebook from January through March 2015:"
        },
        {
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            "bbox": {
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                    "id": "p167.6.1",
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                    "bbox": {
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                    "text": "1/30/2015 @ 1:07 p.m. - A video of men from KSU's Concert Choir singing in the lobby at the Thorobred Express college fair in Hopkinsville, Ky. People reached: 9,164",
                    "marker": "1."
                },
                {
                    "id": "p167.6.2",
                    "order": 8,
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                    "bbox": {
                        "l": 105.36,
                        "t": 388.8,
                        "r": 503.52,
                        "b": 348
                    },
                    "text": "3/8/2015 @ 7:38 a.m. – I voted for #KentuckyState_RYS15, and you should too! Help KSU win money for campus improvement. Share with friends!",
                    "marker": "2."
                }
            ]
        },
        {
            "id": "p167.7",
            "order": 9,
            "type": "text",
            "bbox": {
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            },
            "text": "People reached: 4,406"
        },
        {
            "id": "p167.8",
            "order": 10,
            "type": "text",
            "bbox": {
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                "t": 333.6,
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            },
            "text": "Note: Included link to vote in Retool Your School Contest"
        },
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            "id": "p167.9",
            "order": 11,
            "type": "list",
            "bbox": {
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                "r": 536.88,
                "b": 111.6
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            "attrs": {
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            "children": [
                {
                    "id": "p167.9.1",
                    "order": 12,
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                    "bbox": {
                        "l": 104.88,
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                        "r": 535.44,
                        "b": 221.04
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                    "text": "3/9/2015 @ 4:46 p.m. – The lady's basketball team is headed to the NCAA Tourney. We want to send them off in proper fashion by showing our support with a pep rally. Encourage everyone that you know to wear their KSU colors and show their KSU spirit by joining us for this event at noon on Wednesday, March 11, 2015, at Exum Center. Time to celebrate! People reached: 3,386",
                    "marker": "3."
                },
                {
                    "id": "p167.9.2",
                    "order": 13,
                    "type": "list_item",
                    "bbox": {
                        "l": 105.6,
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                        "r": 497.52,
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                    },
                    "text": "3/19/2015 @ 11:01 a.m. – A video of KSU's Band performing at the Thorobred Express College Fair in Louisville People reached: 3,118",
                    "marker": "4."
                },
                {
                    "id": "p167.9.3",
                    "order": 14,
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                    "bbox": {
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                    "text": "1/30/2015 @ 3:37 p.m. – A video of KSU's Concert Choir performing at the Thorobred Express College Fair in Hopkinsville People reached: 3,050",
                    "marker": "5."
                }
            ]
        },
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            "type": "text",
            "bbox": {
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            },
            "text": "We also monitor page likes. The official KSU Facebook page has more than 2,550 likes."
        },
        {
            "id": "p167.11",
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            "type": "footer",
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            },
            "text": "[23]",
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