{
    "document_id": 15220,
    "page": 166,
    "width_pt": 612,
    "height_pt": 792,
    "rotation": 0,
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    "source_run_id": 15333,
    "item_count": 17,
    "counts_by_type": {
        "footer": 1,
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        "text": 12
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    "items": [
        {
            "id": "p166.1",
            "order": 1,
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            "bbox": {
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            },
            "text": "Twitter – Twitter has a broad audience of students as well as media and business representatives and should be used to inform and uphold a positive perception of the University."
        },
        {
            "id": "p166.2",
            "order": 2,
            "type": "text",
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            "text": "Instagram – The followers of KSU's Instagram account are primarily current KSU students and recent graduates. It is a great tool for promoting school spirit and school pride."
        },
        {
            "id": "p166.3",
            "order": 3,
            "type": "text",
            "bbox": {
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            "text": "Snapchat – Snapchat is a new social media tool being used by the University. Our Snapchat followers are current KSU students. We hope to broaden the audience to include a larger external audience in the future. We can use Snapchat to give followers a glimpse of our campus and our high-energy events. The goal is to make them feel excited about what's happening on KSU's campus so they'll want to join us."
        },
        {
            "id": "p166.4",
            "order": 4,
            "type": "heading",
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            "text": "Special Events",
            "attrs": {
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            "level": 3
        },
        {
            "id": "p166.5",
            "order": 5,
            "type": "text",
            "bbox": {
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            "text": "Social media tools are used daily to promote the University and to inform and engage a broad online audience. However, the Division of External Relations and Development should coordinate social media efforts for major events with departments across campus to ensure the best tools are being used to engage internal and external audiences."
        },
        {
            "id": "p166.6",
            "order": 6,
            "type": "text",
            "bbox": {
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            },
            "text": "This includes, but is not limited to, setting up live Twitter feeds and developing hashtags."
        },
        {
            "id": "p166.7",
            "order": 7,
            "type": "heading",
            "bbox": {
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            "text": "KSU Hashtags",
            "attrs": {
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            "level": 3
        },
        {
            "id": "p166.8",
            "order": 8,
            "type": "text",
            "bbox": {
                "l": 69.36,
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            "text": "We use hashtags to catalog important posts from various users across social media channels."
        },
        {
            "id": "p166.9",
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            "type": "text",
            "bbox": {
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            "text": "Homecoming Hashtag -- #kysuhc"
        },
        {
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            "order": 10,
            "type": "text",
            "bbox": {
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            },
            "text": "Commencement Hashtag -- #kysugrad"
        },
        {
            "id": "p166.11",
            "order": 11,
            "type": "text",
            "bbox": {
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            },
            "text": "Give 9 Hashtag -- #give9ksu"
        },
        {
            "id": "p166.12",
            "order": 12,
            "type": "text",
            "bbox": {
                "l": 70.08,
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                "r": 210,
                "b": 208.8
            },
            "text": "Gala Hashtag -- #ksugala"
        },
        {
            "id": "p166.13",
            "order": 13,
            "type": "heading",
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            },
            "text": "University Publications",
            "attrs": {
                "block_label": "paragraph_title"
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            "level": 3
        },
        {
            "id": "p166.14",
            "order": 14,
            "type": "text",
            "bbox": {
                "l": 68.88,
                "t": 168.24,
                "r": 514.08,
                "b": 139.68
            },
            "text": "KSU publications and marketing materials should display social media logos so the audience is aware of the University's social media presence."
        },
        {
            "id": "p166.15",
            "order": 15,
            "type": "heading",
            "bbox": {
                "l": 70.08,
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                "b": 112.56
            },
            "text": "Requests to Post",
            "attrs": {
                "block_label": "paragraph_title"
            },
            "level": 3
        },
        {
            "id": "p166.16",
            "order": 16,
            "type": "text",
            "bbox": {
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            },
            "text": "Any department outside the Division of External Relations and Development may contact the Office of Communications with requests to post on social media."
        },
        {
            "id": "p166.17",
            "order": 17,
            "type": "footer",
            "bbox": {
                "l": 294.96,
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                "b": 35.76
            },
            "text": "[22]",
            "attrs": {
                "block_label": "number"
            }
        }
    ],
    "excluded_furniture": {
        "first": [],
        "last": []
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