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            "bbox": {
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            "text": "PUBLICATIONS",
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            "level": 3
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            "id": "p162.2",
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            "type": "text",
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            "text": "(artwork and printed materials)"
        },
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                    "id": "p162.3.1",
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                    "text": "Development/Alumni Printed Materials – Materials produced for four campaigns/events – 22",
                    "marker": "•"
                },
                {
                    "id": "p162.3.2",
                    "order": 5,
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                    "bbox": {
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                    "text": "Printed materials produced for University events – 228",
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                {
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                    "text": "Communication pieces",
                    "marker": "•"
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            ]
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            "bbox": {
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            "text": "o President's Letter to Campus Community (including Campus Gem) – 13"
        },
        {
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            "type": "text",
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                "l": 106.08,
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            "text": "o Good News Newsletter – 5"
        },
        {
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            "type": "text",
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            "text": "0 Hoofbeats - 1"
        },
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            "order": 10,
            "type": "text",
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            "text": "o Onward & Upward - 2"
        },
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            "order": 11,
            "type": "text",
            "bbox": {
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            "text": "o Program/Departmental Newsletters & Brochures – 77"
        },
        {
            "id": "p162.9",
            "order": 12,
            "type": "text",
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                "l": 141.6,
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            "text": "o Marketing and advertisement pieces produced – 130"
        },
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            "id": "p162.10",
            "order": 13,
            "type": "text",
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            "text": "o Designs for general University operations – 30"
        },
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            "id": "p162.11",
            "order": 14,
            "type": "text",
            "bbox": {
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            "text": "o Business cards produced – 88"
        },
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            "order": 15,
            "type": "heading",
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            "text": "ELECTRONIC COMMUNICATIONS",
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            "level": 3
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            "id": "p162.13",
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            "type": "heading",
            "bbox": {
                "l": 70.08,
                "t": 455.04,
                "r": 368.16,
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            "text": "Electronic message board postings – 110 messages",
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            "level": 3
        },
        {
            "id": "p162.14",
            "order": 17,
            "type": "heading",
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                "r": 240.72,
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            "text": "Press Releases to Media – 83",
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            "level": 3
        },
        {
            "id": "p162.15",
            "order": 18,
            "type": "heading",
            "bbox": {
                "l": 69.84,
                "t": 400.56,
                "r": 257.76,
                "b": 386.64
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            "text": "Website – Page views: 1,288,501",
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            },
            "level": 3
        },
        {
            "id": "p162.16",
            "order": 19,
            "type": "text",
            "bbox": {
                "l": 70.08,
                "t": 386.4,
                "r": 528.96,
                "b": 344.16
            },
            "text": "Top 10 Locations Engaged in Kentucky Region: Frankfort, Lexington, Louisville, Bowling Green, Shelbyville, Lawrenceburg, Georgetown, Richmond, Nicholasville and Glasgow"
        },
        {
            "id": "p162.17",
            "order": 20,
            "type": "text",
            "bbox": {
                "l": 69.6,
                "t": 331.2,
                "r": 523.2,
                "b": 302.4
            },
            "text": "Top 10 Locations Engaged in the U.S.: Kentucky, Tennessee, Georgia, Illinois, Ohio, Indiana, Texas, Michigan, California and Florida"
        },
        {
            "id": "p162.18",
            "order": 21,
            "type": "heading",
            "bbox": {
                "l": 69.84,
                "t": 290.16,
                "r": 232.8,
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            "text": "Homepage News Posts – 66",
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            },
            "level": 3
        },
        {
            "id": "p162.19",
            "order": 22,
            "type": "heading",
            "bbox": {
                "l": 69.84,
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                "r": 161.04,
                "b": 249.12
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            "text": "SOCIAL MEDIA",
            "attrs": {
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            "level": 3
        },
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            "id": "p162.20",
            "order": 23,
            "type": "text",
            "bbox": {
                "l": 69.36,
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            },
            "text": "In addition to the information below, the Division of External Relations and Development would like to share the details of our Social Media Strategy which follows this report."
        },
        {
            "id": "p162.21",
            "order": 24,
            "type": "heading",
            "bbox": {
                "l": 105.6,
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            "text": "Facebook",
            "attrs": {
                "block_label": "paragraph_title"
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            "level": 3
        },
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            "id": "p162.22",
            "order": 25,
            "type": "text",
            "bbox": {
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                "r": 512.88,
                "b": 179.28
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            "text": "Following are the top-five posts that reached the most people on Facebook:"
        },
        {
            "id": "p162.23",
            "order": 26,
            "type": "list",
            "bbox": {
                "l": 104.88,
                "t": 183.84,
                "r": 535.44,
                "b": 78.48
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            "text": "",
            "attrs": {
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            "children": [
                {
                    "id": "p162.23.1",
                    "order": 27,
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                    "bbox": {
                        "l": 106.08,
                        "t": 183.84,
                        "r": 535.44,
                        "b": 136.8
                    },
                    "text": "1/30/2015 @ 1:07 p.m. - A video of men from KSU's Concert Choir singing in the lobby at the Thorobred Express college fair in Hopkinsville, Ky. People reached: 9,164",
                    "marker": "1."
                },
                {
                    "id": "p162.23.2",
                    "order": 28,
                    "type": "list_item",
                    "bbox": {
                        "l": 104.88,
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                        "r": 530.64,
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                    "text": "3/8/2015 @ 7:38 a.m. – I voted for #KentuckyState_RYS15, and you should too! Help KSU win money for campus improvement. Share with friends! People reached: 4,406",
                    "marker": "2."
                }
            ]
        },
        {
            "id": "p162.24",
            "order": 29,
            "type": "text",
            "bbox": {
                "l": 122.64,
                "t": 82.56,
                "r": 431.52,
                "b": 68.4
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            "text": "Note: Included link to vote in Retool Your School Contest"
        },
        {
            "id": "p162.25",
            "order": 30,
            "type": "footer",
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                "l": 294.72,
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            "text": "[18]",
            "attrs": {
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