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            "text": "KSU faculty member Stephen Gullette, who plays in a band, held a Give 9 concert at a local night club and raised $530.00. He would have received more contributions, but the weather kept many local patrons away that night."
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            "text": "The positive publicity is also being utilized to assemble meetings in the Louisville and Lexington communities to garner further support for the University. KSU was covered in 635 newspaper articles in Kentucky. The advertising equivalency dollar amount (or cost saving) for newspaper coverage of KSU was $7,385,184.05."
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            "text": "The University also was covered in 275 television news stories reaching a Nielsen audience of 6,348,002 for a total ad equivalency of $86,017 or total publicity value of $257,626."
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            "text": "We continue to expand our social media efforts by ensuring that we have a strong presence in various online communities. We distributed bookmarks at Thorobred Express that included details about how to find KSU on Facebook and Twitter and plan to distribute these at other events and to current students. It's important to grow this audience, because we share news and promote the University through these sites every day and use them to drive traffic back to the website. Current KSU students will also continue to follow KSU on these sites after they graduate, which will allow us to stay connected to young alumni."
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            "text": "Initial talks are underway with the Brown-Forman Corporation division of Community Relations to explore opportunities for partnerships with KSU. There are definitely some opportunities for success in the area of developing internships; obtaining event and program sponsorships and creating a training program for students led by Brown-Forman representatives."
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