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            "text": "KENTUCKY STATE UNIVERSITY\nBoard of Regents",
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                    "text": "DATE:\nSUBJECT:\nFROM:\nACTION ITEM:",
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                    "text": "September 5, 2019\nWebsite Status\nBrand Identity and University Relations\nNO",
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            "text": "BACKGROUND: Why conduct a website redesign? The reasons are often too many to name. Here are the top reasons mentioned by our stakeholders: the CMS (Content Management System) is a pain; the CMS and the CRM (Content Relationship Management) do not work in concert; the current design is outdated; inconsistent page styles; the website is not responsive and mobile friendly; site needs more videos and larger photos; too much content; content managers do not keep content up-to-date, among others."
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            "text": "SUMMARY OF PROGRAMS/ACTIVITIES: Our website goals must be measurable and align with one of three broad categories: to increase revenue, decrease expense and increase brand recognition."
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            "text": "Brand Identity is working to identify all audiences while defining our primary audience. Content managers must understand their responsibility to our audiences and the importance of updating content while measuring goal attainment. A website is never complete or up-to-date. We must invest in content —copy, photography, and videography."
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            "text": "The University’s homepage and standard templates are being redesigned to meet the demands of the mobile age. The new templates will have a modern design, streamlined content and improved usability. Best of all, the website will be responsive and mobile friendly."
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            "text": "Brand Identity is working with an outside agency to bring current best practices to the University's online presence. The new look will debut in Fall 2019."
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            "text": "Page 81 of 126",
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