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            "text": "LONG-TERM OPPORTUNITIES",
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                    "text": "The major area of opportunity for Brand Identity is to leverage media/creative services, knowing the best strategy is a coordinated, collaborative communications digital approach to continuously promote the great happenings at Kentucky State while impacting the University's enrollment goals and brand recognition",
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                    "text": "Digital marketing",
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                    "text": "Media and public relations",
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                    "text": "Social media advertisements",
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                    "text": "Telework may have created new operating environment opportunities",
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                    "text": "Talent recruitment",
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            "text": "PROBLEMS SOLVED",
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            "text": "No policy on telework or procedures for managing employees' telework outcomes",
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            "text": "o Brand Identity and University Relations\nworked with Human Resources to\nguide the creation of a telecommuting\npolicy and agreement. Brand Identity\nalso established the form and process\nfor reporting telework\n- Students have dire financial needs due to the impact of COVID-19 pandemic.\no Established the COVID-19 Student Emergency Fund and committee to assist students with urgent temporary financial needs\n• Campus access\no Restricted campus access working with EVP Allen to reduce the number of interactions on campus, slow the rate of transmission, and protect and care for the well-being of our campus community\n- No avenue for students to communicate COVID-19 concerns or questions\no Created COVID19@KYSU.EDU as a one-stop communication channel for students to engage with Kentucky State\n- Students had questions and needed reliable information\no President Brown organized and managed in collaboration with the Student Government Association President a virtual Town Hall meeting"
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            "text": "THOROBRED STRONG",
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            "text": "Page 19 of 20",
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