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            "text": "KENTUCKY STATE UNIVERSITY BOARD OF REGENTS",
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            "text": "Approval to enter into an agreement with EAB for enrollment consulting services."
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            "text": "To continue its mission of “advancing the Commonwealth of Kentucky, enhancing society, and impacting individuals,” Kentucky State University must ensure that it can attract more students. As outlined by the Council on Postsecondary Education, one of Kentucky’s goals is for sixty percent (60%) of its population to have degrees or credentials by 2030. For the Commonwealth to achieve this, regional universities like KSU must increase their enrollments. Moreover, larger enrollments—and increased tuition revenue—are necessary for the financial well-being of the University."
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            "text": "The University aspires to increase freshmen enrollment by up to nine percent (9%) over the next few years, increase retention and graduation rates, and create more awareness of the value of a KSU degree. To ensure that it can achieve its goals, the University would like to employ the services of EAB, an education services firm with over forty (40) years of experience in generating leads and executing student campaigns. EAB's value is evidenced by the following:"
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                    "text": "EAB partners see a 6% average increase in enrollments and 7:1 ROI in their first year of partnership",
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                    "text": "Students recruited by EAB are three (3) times more likely to enroll than those engaged by other means."
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                    "text": "EAB-recruited students have first-year retention rates that are six (6) percentage-points higher than those of students not recruited by EAB and thirteen percent (13%) greater rates of post-graduation giving than students recruited by other means.",
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            "text": "Therefore, the University seeks to retain EAB for its enrollment consulting services."
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            "text": "BUDGETARY IMPLICATIONS",
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            "text": "The total estimated cost for the engagement is $1,294,631. Funding for the engagement will come from the following:"
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            "text": "Title III funds: $535,746.74"
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            "text": "E&G funds: $758,884.26"
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            "text": "RECOMMENDATION",
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            "text": "Interim President Ronald A. Johnson recommends that the Board of Regents approve the agreement for enrollment consulting services."
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            "text": "Approve the University's entry into an agreement with EAB for enrollment consulting services."
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            "text": "Finance and Administration",
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