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            "text": "4.7: Financial Proposal",
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            "text": "The Financial Summary shall contain the complete financial offer made to the University.",
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            "text": "EAB is pleased to offer the following pricing proposal prepared for MSU. To demonstrate our commitment to MSU's success and desire for a continued partnership, EAB is offering MSU a reduction in standard program costs—our EAB Investment—and providing several enhancements to support two key initiatives at no cost to MSU. In total, EAB is prepared to invest 458,125 in our partnership across a five-year term. [p110.4.1]",
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                    "text": "²",
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            "text": "Continue to Create and Cultivate Top-of-Funnel Demand",
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            "text": "EAB will sponsor the program cost of increasing Student Search and Application Marketing campaign volumes as we seek to expand MSU's market footprint out of state and support recruitment for Entering Classes 2021-2023:"
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                    "text": "Increased Student Search Volume (Year One): 25,000 additional student names to support recruitment in West Virginia, Virginia, Indiana, and Ohio for Entering Classes 2022 and 2023.",
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                    "text": "Increased Application Marketing Volume (Years One—Three): 25,000 additional student names to ensure core market saturation in Kentucky and Tennessee and to support recruitment for Entering Class 2021-2023.",
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            "text": "Improve Throughput and Yield to Drive Enrollment Growth",
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            "text": "EAB is prepared to offer the following to support strong yield results for MSU:"
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            "text": "- Yield Scoring Analytics: EAB will enhance MSU's Decision IQ program by incorporating yield scoring analytics and new dashboard functionality that will significantly increase program utility and ROI. EAB will sponsor the cost of this Yield IQ program enhancement for the duration of the partnership."
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        {
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            "text": "Annual Yield and Melt Strategy Summit: At no cost to MSU, EAB will travel to campus each year of the partnership to share best practice research and brainstorm with your team new strategies and tactics to improve yield and reduce melt."
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            "text": "EAB's services are delivered through an all-inclusive model. We are committed to this approach because it provides our partners with the highest level of service and greatest return on investment. All fees listed are annual and are fully inclusive of all aspects of service outlined in this proposal. In addition, please note:"
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                    "text": "Access to National Student Clearinghouse's StudentTracker Premium service is included with your partnership."
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                    "text": "All fees associated with travel will be paid by EAB with no expense charged to MSU. Unlike other firms, there is no set number of trips either to MSU or to EAB.",
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                    "text": "All List Costs will be invoiced by and paid directly to the List Provider (not EAB), which will require separate purchase orders. EAB will provide cost estimates upon request. Postage and digital media costs are pass-through charges paid by EAB on MSU's behalf.",
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                    "text": "Campaign launch timing and volume as outlined are contingent upon timely contract signature and partnership start date."
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                    "text": "The pricing proposed is based on the following invoice schedule (all invoices are payable within 30 days):",
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            "text": "o Year One: 75% of program cost and 100% of postage and digital media cost billed upfront."
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            "text": "Years Two—Five: 75% of program cost and 100% of postage and media costs billed in July, with remaining 25% of program cost billed in January."
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            "text": "• Proposed scope and fees are guaranteed for 90 days following the opening date for RFP response."
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            "text": "[p110.17.1]The EAB Investment outlined is contingent upon a minimum three-year fixed term of service. If MSU should “opt out” of the agreement for any reason prior to the end of the initial three-year term, MSU will repay the EAB Investment applied to the previous year of service.",
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