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            "text": "🌍",
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            "text": "A West Midlands regional agenda which formally links AMC with decarbonisation of housebuilding can therefore be seen in the context of an increasing acceptance by industry that things are changing. Businesses of all sizes need to prepare for this change by doing more than small scale pilot or research and development projects."
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            "text": "Current Manufacturing Capacity in the West Midlands",
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            "text": "The West Midlands AMC sector has the capacity to deliver around 4,500 new homes using AMC today which, if undertaken would represent roughly 10% of the UK-wide output. Presently, the West Midlands is delivering around 2,000 to 2,500 homes per year of that capacity. Delivery of an additional 2,000 homes per annum in the region using AMC is equivalent to 2 factories with 1,000 homes per annum capacity or one larger facility that would accommodate the entirety of the additional 2000 homes."
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            "text": "Evidence suggests that growth in AMC and MMC, particularly that around volumetric is highly additional and will not displace existing construction activity. Recent setbacks and high profile company failures in the volumetric sector show that this has been a challenging model to establish and mature. Residential construction is a highly cyclical sector and emergent businesses with high costs of entry into the market are particularly exposed to those cycles. As such the approach taken in our strategy is, first to drive confidence into the sector by showing leadership and increasing demand for manufactured solutions, and second to take a technology-agnostic approach through the use of PMV, enabling the market to respond in range of ways. This approach is likely to generate a considerable degree of economic value through the wider supply chain. It is anticipated that AMC and MMC activity will indirectly support 560 jobs in the supply chain, generating roughly £44m in Gross Value Added in the West Midlands."
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            "text": "The need for leadership",
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            "text": "As part of this process, there is a need for strong leadership as the industry remains traditionally cost conscious and focused on the near term. The uptake of advanced building techniques in the West Midlands can be accelerated using the tools and powers secured by the region through its devolution and funding deals with Government. The intelligent use of public land supply, affordable housing funding, brownfield funding, levelling up and investment zones, strategic partnerships and the use of best value procurement tools to level the playing field, can all help offset the short-term additional costs of innovation, prior to anticipated long-term cost savings."
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            "text": "This strategy places the West Midlands at the vanguard of a wave of change in housebuilding over the coming decade. In doing so, it will give our local supply chain a significant first mover advantage in growing capacity, capability and to scale the technical solutions that will be required nationally in the coming years."
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            "text": "Homes for the Future",
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            "text": "13",
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